by Minter Dial | Dec 28, 2007 | Business, Travel
Aeroflot floating a TV advertisement to capture international business travellers? How amusing, if not ironic. I observed on television last night in Gstaad, Switzerland, a television ad by Aeroflot, promising “world class” service. Aside from a very...
by Minter Dial | Nov 20, 2007 | Branding, Business, Marketing
Is customer service dead? asks Tom Asacker at Brand Strategy Insider. I do believe that the nature of customer and service have both changed — but neither is dead. A little different from Mr Asacker’s final point in his incisive post on the demise of...
by Minter Dial | Oct 13, 2007 | Business
Are you left, right or whole brained? One of my favourite ‘business’ books in the past couple of years was “The Whole New Mind” by Daniel Pink. (@Amazon, 2005). What I enjoyed about this book was a revaluing of the right side of the brain in...
by Minter Dial | Sep 27, 2007 | Branding, Business, Marketing, Mobile
Courtesy of Greg Verdino and Joe Jaffe, have learned about the creation of FIREBRAND TV, “a new, opt-in entertainment and marketing destination that gives consumers interactive access to their favorite brands, products and promotions.” The idea is to...
by Minter Dial | Sep 17, 2007 | Business
I cogitate and agitate much about our (at least my own) relationship with time. One of my all-time favourite books is “The Art of Time” by Jean-Louis Servan-Schreiber. I came up with an epithet that tends to summarize my (rather Anglo-Saxon) concept of...
by Minter Dial | Sep 13, 2007 | Business, Marketing
Looking for the jackpot, Facebook has decided to make its 40 million members public, as USA Today reports (see mashable for more intersting commentary). If Facebook members don’t adjust their privacy settings, they will find themselves unwittingly listed on line...