Aeroflot floats an advertisement

Aeroflot floating a TV advertisement to capture international business travellers? How amusing, if not ironic. I observed on television last night in Gstaad, Switzerland, a television ad by Aeroflot, promising “world class” service. Aside from a very...

Customer Service is Dead?

Is customer service dead? asks Tom Asacker at Brand Strategy Insider. I do believe that the nature of customer and service have both changed — but neither is dead. A little different from Mr Asacker’s final point in his incisive post on the demise of...

Left brain versus Right Brain

Are you left, right or whole brained? One of my favourite ‘business’ books in the past couple of years was “The Whole New Mind” by Daniel Pink. (@Amazon, 2005). What I enjoyed about this book was a revaluing of the right side of the brain in...

Facebook going “public”

Looking for the jackpot, Facebook has decided to make its 40 million members public, as USA Today reports (see mashable for more intersting commentary). If Facebook members don’t adjust their privacy settings, they will find themselves unwittingly listed on line...

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