by Minter Dial | Jul 21, 2017 | Digital Transformation, Futureproof, Internet of Things, New Tech
Augmented & Virtual Reality – Is it a fad or a sustainable trend? Virtual reality (VR) is clearly in the process of becoming a trend for communication by brands and by corporations. In North America, the content in virtual reality and augmented reality (AR) is...
by Minter Dial | Jul 11, 2017 | Responsibility, Social Media
Last week (July 3), Tencent’s market value dropped $15 billion. On a total base of $330 billion, that’s a 5% haircut. The media’s narrative was that the stock price drop was due to an announcement by Tencent that they were going to limit the amount...
by Minter Dial | Jul 5, 2017 | Futureproof, Responsibility
I met Antoine de Gabrielli and his wife Beatrice de Gourcuff, through my wife and, as with only those rare relationships with spouse’s friends, I totally co-opted them as if they were my friends originally. They are a most impressive couple, boasting...
by Minter Dial | Jun 18, 2017 | Leadership, Meaningfulness
Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand’s authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and advertising (as a practice)...
by Minter Dial | Jun 2, 2017 | Marketing, Meaningfulness, Social Media
Big business is under siege. The turnover of senior executives has been following in the paths of the troubled results of so many well known brand names. Daily, I read about executives failing and/or being fired. You see big name brands shuttering stores daily and, as...
by Minter Dial | May 25, 2017 | Collaboration, Leadership
In a recent conversation I had with a CEO of an online site, we exchanged on the almost conflicting nature of giving bold direction and vision versus empathic collaboration and listening skills. On the one hand, if we adhere to the ‘modern’ school of...
