by Minter Dial | Jul 17, 2016 | Minter Dialogue, Podcast, Responsibility, Social Media
Minter Dialogue with Jeremy Goldman This interview is with Jeremy Goldman, founder and CEO of Firebrand Group, a digital branding and marketing consultancy based out of New York. Jeremy is also a two-time author, first with Going Social and now with Getting To Like,...
by Minter Dial | Jul 16, 2016 | Leadership, Meaningfulness
It is with these repeated horrific events, like the latest terror attack in Nice, that I hope we are going to have ONE long-term positive effect: To encourage us to do (more) things that are #MEANINGFUL Share on X. In the face of such wanton barbarity, there is an...
by Minter Dial | Jun 24, 2016 | Leadership, Responsibility
How often do you get frustrated with the way people communicate with you? It seems it’s an issue that comes up time and again, whether it is communicating with a colleague, a member of your family or with some corporate or governmental agency. I observe that...
by Minter Dial | Jun 9, 2016 | Leadership, Responsibility
Many senior executives describe themselves as “personally engaged” in digital transformation in their company. Some even go so far as to relate the process as being exciting and revolutionary. And yet, these same executives are also bemoaning that the...
by Minter Dial | Apr 26, 2016 | Leadership, Meaningfulness
I have long been hammering on about why businesses with purpose — with a more profound why — will tend to win out over the long-term versus those without. To have a well-defined and broadly shared purpose is about having a strong north for your brand....
by Minter Dial | Mar 3, 2016 | Marketing, Meaningfulness
There has been much written about the need to create legitimate, powerful and engaging brand content. Finding and expressing meaning, meanwhile, is not so easy to do. Some brands hire “intelligent” consultants and agencies to craft clever advertising...
