by Minter Dial | Nov 1, 2016 | Leadership
C-suite managers are educated, trained and stubbornly married to Return on Investment (ROI). Of course, we have to make sure the business is profitable, but the obsession with profits first has significant downsides. As a result of a focus on ROI, all eyes are...
by Minter Dial | Oct 4, 2016 | Leadership, Responsibility
I recently met a French CEO who blew me away. From the outside, he didn’t exactly look like a digital geek. But, he has an Instagram account that, until recently, had more followers (10K+) than the main Instagram account of the VERY large organization he runs....
by Minter Dial | Sep 30, 2016 | Leadership, Responsibility
I listened to an ever fun and funky podcast interview by Marc Maron (WTF) with Katie Couric (episode 745).* The interviewer is interviewed and, in his habitual way, Marc manages to make it very personal and entertaining. As fun as his show is, it is always full of...
by Minter Dial | Sep 22, 2016 | Leadership, Responsibility
I love it when I hear certain executives say “we’re beginning to get it.” The good news is that there is a lot of movement in big business and many brands are beginning to “transform.” However, as was highlighted in the newly released...
by Minter Dial | Aug 2, 2016 | Leadership, Responsibility
Over last decade, we have seen the creation of many new positions on the executive committee (generally the C remains the Chief and the O remains the Officer). These include: CRO – Revenue (in lieu of Sales) CMO – Marketing CDO – Digital or Data CCO...
by Minter Dial | Jul 28, 2016 | Leadership
How often do you find you have to mind the gap? For example, sometimes, you might say one thing but actually mean another. It’s just a normal part of daily life. Of course, the gap can be a question of language, an honest mistake, a rushed phrase, an...
