by Minter Dial | Nov 24, 2014 | Leadership
There are a lot of misconceptions about “digital” that certainly make executing a digital transformation programme feel rather titanesque. It doesn’t help that far too many executives have clung on to old communication habits. Some executives can be...
by Minter Dial | Nov 19, 2014 | Leadership
Driving your brand’s point of difference When you work for a large organization with many sub-brands, where people tend to cycle through brands as part of career advancement, it’s a fact that brand differentiation becomes hard to maintain. As a...
by Minter Dial | Oct 31, 2014 | Leadership
As brands and organizations try to come to grips with the “omnichannel” customer and make customer centricity a reality, it is evident that there is no clear-cut solution or single path to success. The complications are legion, especially when the...
by Minter Dial | Oct 14, 2014 | Leadership, Responsibility
As much as some cultures and companies try to refrain from mixing personal and professional, reality is that these two spheres are inevitably intertwined. For this reason alone, I keep emphasizing the mantra: branding gets personal. And I believe that the...
by Minter Dial | Oct 7, 2014 | Leadership
Mitch Joel, the inspiring content provider and a role model for me personally, recently recorded yet another stirring podcast, entitled “Laughing all the way to the Bank with James Altucher.” In this podcast, Mitch and James discuss their shared passion...
by Minter Dial | Sep 8, 2014 | Leadership
If you are exploring a digital transformation process, there are two important things to know: The shortcut is that you will need to become more customer centric than you are todayYou are not alone! Digital transformation = customer centric According to the Altimeter...