by Minter Dial | Dec 14, 2007 | Marketing, Mobile, Travel
Visit to Hanoi Vietnam – Part 3 of a 3-part recount…Today is December 15th, an important day for motorcyclists in Vietnam:Based on a personal survey, I would say that, up until a week ago (when I left), less than 5% of the scooter riders were wearing a...
by Minter Dial | Dec 11, 2007 | Marketing, Travel
Got turned on to this Virgin America safety announcement (below) via Rohit Bhargava’s Influential Marketing Blog in his post humouristically entitled: the 12 important things he himself learned reading his own blog. The title is deceiving as Rohit invited 12...
by Minter Dial | Nov 24, 2007 | Branding, Marketing, Sports
Who is the greatest male tennis player ever? Roger Federer, Pete Sampras, Bill Tilden, Rod Laver … Gonzales, Perry, Borg, McEnroe… The argument rages eternal among tennis players and fans and, aside from cyber-imagination, there are no ways for us to level...
by Minter Dial | Nov 20, 2007 | Branding, Business, Marketing
Is customer service dead? asks Tom Asacker at Brand Strategy Insider. I do believe that the nature of customer and service have both changed — but neither is dead. A little different from Mr Asacker’s final point in his incisive post on the demise of...
by Minter Dial | Nov 3, 2007 | Branding, Marketing
A great article from Branding Strategy Insider: Advertising Circa 1759. As you will see, they thought that the art of advertising was already perfected. Material for Firebrand TV to work on!
by Minter Dial | Oct 18, 2007 | Marketing, Mobile, Social Media
A new research study from SNCR says that spending on conversational marketing will outstrip traditional marketing by 2012. Commissioned by New Communications Review (SNCR, run by Jen McClure), and Joe Jaffe, the study shows some interesting figures and projections...