by Minter Dial | Jan 13, 2008 | Marketing
China bans free bags! In a second post (“Getting rid of Plastic Bags” May 2007) on the topic, I read in the Herald Tribune with a mixture of satisfaction and curiosity about China’s intended policy to ban the giving out of free plastic bags in shops...
by Minter Dial | Dec 22, 2007 | Marketing
Enjoying Firebrand TV yet? I know I am. I see why they should cause such a stir. Here’s an ad from Population Services International (PSI) that I found on Firebrand thanks to its easy functionality and browsing…. This ad’s for the Thai market, with a...
by Minter Dial | Dec 14, 2007 | Marketing, Mobile, Travel
Visit to Hanoi Vietnam – Part 3 of a 3-part recount…Today is December 15th, an important day for motorcyclists in Vietnam:Based on a personal survey, I would say that, up until a week ago (when I left), less than 5% of the scooter riders were wearing a...
by Minter Dial | Dec 11, 2007 | Marketing, Travel
Got turned on to this Virgin America safety announcement (below) via Rohit Bhargava’s Influential Marketing Blog in his post humouristically entitled: the 12 important things he himself learned reading his own blog. The title is deceiving as Rohit invited 12...
by Minter Dial | Nov 24, 2007 | Branding, Marketing, Sports
Who is the greatest male tennis player ever? Roger Federer, Pete Sampras, Bill Tilden, Rod Laver … Gonzales, Perry, Borg, McEnroe… The argument rages eternal among tennis players and fans and, aside from cyber-imagination, there are no ways for us to level...
by Minter Dial | Nov 20, 2007 | Branding, Business, Marketing
Is customer service dead? asks Tom Asacker at Brand Strategy Insider. I do believe that the nature of customer and service have both changed — but neither is dead. A little different from Mr Asacker’s final point in his incisive post on the demise of...