by Minter Dial | Apr 12, 2008 | Branding, Marketing
I am officially Joining the Conversation, starting with this review of Joseph Jaffe’s latest book, Join the Conversation (JTC). In full disclosure mode, I am writing this review as part of Joe’s experiment UNM2PNM (how to use new media to prove new...
by Minter Dial | Mar 30, 2008 | Marketing
The issue of privacy continues to dominate the offline discussion on Facebook. NPR’s Talk of the Nation, Science Friday, 21 March 2008, featured a special on Facebook, and the big privacy question. Hosted by Ira Flatow, the show featured Daniel Weitzner (WWW...
by Minter Dial | Mar 27, 2008 | Branding, Marketing
What’s in a name? After 1 1/2 years of existence, my blog continues to be an activity of no uncertain pleasure for me. I had for some time thought that the fact that its name, eponymous Minter Dial’s Blog, was not exactly a marketing angle, or meaningful...
by Minter Dial | Mar 18, 2008 | Branding, Business, Marketing
Cars going on Green? Don’t you find it odd that, in today’s eco-sensitive world, a traffic light has a green light to “go?” Meanwhile, the automotive industry carries the stigma of being one of the most visible causes for global warming. Notwithstanding this notion,...
by Minter Dial | Mar 9, 2008 | Branding, Marketing
In one of the quicker demises, Firebrand TV has had to close down (March 5 2008). Launched with quite a lot of hype back in October 2007, the site now writes the following: The investors (including Ion, the cable operator on which Firebrand broadcast) apparently...
by Minter Dial | Feb 16, 2008 | Branding, Marketing, Social Media
In the wake of the social networking onslaught has come the wave of the more overtly commercial social shopping online concept. A combination of social networking and e-commerce, the concept is a consumer-centric version of Amazon, putting the shopper at the centre...