by Minter Dial | Dec 2, 2016 | Retail
If the high street is flagging and Cyber Monday sales continue to grow, the issue seems patently clear that consumers would rather the convenience and comfort of a couch than the hassle and ouch of visiting a brick and mortar store. From a retailer’s standpoint,...
by Minter Dial | May 5, 2016 | Retail
Peugeot is promoting an “immersive tennis experience” as part of its showroom and online activation. As you can imagine, it’s a rather digital experience. Given my love of tennis and my familial link to Peugeot, I had to check it out. For those of...
by Minter Dial | Apr 14, 2016 | Retail
I am not here to write yet another apologia about the state of the telecommunications market. Nor am I going to write another blog post praising Apple’s retail stores. I wanted to point out some of the treacherous pitfalls that organizations fall into when...
by Minter Dial | Feb 4, 2016 | Retail
Over the last few years, I have keenly observed how brands and retailers are using digital signage in out-of-home or stores. For the most part, my eyes have been caught by the number of failures. As much as digital can provide great solutions, the cost effectiveness...
by Minter Dial | Dec 2, 2015 | Retail
Black Friday and Cyber Monday 2015 have come and gone. If they are cited as two distinct days, de facto, they have almost merged to become at least a long weekend, if not a week-long bonanza. Presumably each brand who participated will now be going over the results...
by Minter Dial | Nov 12, 2015 | Retail
I recently visited the new Sephora Flash store, located in central Paris. This pilot “concept” store was opened on October 21, 2015. Not to be mixed up with Sephora’s Flash 2-day eCommerce delivery service, the Sephora Flash boutique is much smaller...
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