New: First ever Google store, opens in London

The blurring of the lines between off and online continues (notwithstanding the blurring of the lines between Marvin Gaye and Pharrell Williams). We have seen many examples where URL is meeting IRL. For example, we have seen how NetaPorter and Gilt have created their...

The 7 sins of using digital in retail

With the shopping experience in deep mutation, the use of digital in retail (such as new devices, tools and platforms) is becoming a strategic issue for many retailers. As obvious as the opportunities may seem to use digital to enhance the customer...

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