by Minter Dial | Sep 30, 2013 | Social Media
According to Twopcharts (which is admittedly a bit wonky; and is now defunct), Twitter now apparently boasts over 2.1 billion accounts created, with some 300 new accounts coming every second. If that 2.1B number is anywhere near accurate, it certainly includes an...
by Minter Dial | Sep 26, 2013 | Social Media
In French, the word “digital” means “of the finger.” The French generally prefer the term “numérique.” In English, digital is basically the most accepted term covering all that which deals with the computer technology and/or...
by Minter Dial | Sep 19, 2013 | Minter Dialogue, Social Media
Minter Dialogue #75 This interview, recorded on Sept 10, 2013, is with Daniel Rowles. Daniel is Managing Director of TargetInternet.com and, along with Ciaran Rogers, is host of the well-reputed Digital Marketing Podcast (out of the UK). In this conversation with...
by Minter Dial | Sep 16, 2013 | Social Media
The keys to creating a viral video When the boss asks you how to create a viral video to boost word of mouth, you should start by saying that the chances of success are basically close to zero. The probability of success depends entirely on the type of...
by Minter Dial | Sep 3, 2013 | Social Media
To my heart’s content As the digital wave continues inexorably to be integrated into the marketing plan, brands have to marry a one-way broadcasted message via traditional media with the social media two-way editorial line. The uber challenge is merging and...
by Minter Dial | Aug 28, 2013 | Social Media
We can, at last, affirm that Digital Marketing has gone mainstream for all FMCG companies – around the world. As companies continue to focus in on their digital marketing strategy and investments, the challenge remains integrating and blending the digital...