by Minter Dial | Sep 16, 2013 | Social Media
The keys to creating a viral video When the boss asks you how to create a viral video to boost word of mouth, you should start by saying that the chances of success are basically close to zero. The probability of success depends entirely on the type of...
by Minter Dial | Sep 3, 2013 | Social Media
To my heart’s content As the digital wave continues inexorably to be integrated into the marketing plan, brands have to marry a one-way broadcasted message via traditional media with the social media two-way editorial line. The uber challenge is merging and...
by Minter Dial | Aug 28, 2013 | Social Media
We can, at last, affirm that Digital Marketing has gone mainstream for all FMCG companies – around the world. As companies continue to focus in on their digital marketing strategy and investments, the challenge remains integrating and blending the digital...
by Minter Dial | Aug 18, 2013 | Social Media
Last year, August 2012, I recorded all the birthday greetings I received via the various channels and posted the details in this article on Myndset. This was not an exercise in self-aggrandisement and/or auto-flattery*. It was to see what and how people are...
by Minter Dial | Jul 19, 2013 | Minter Dialogue, Social Media
This interview is with Normandy Madden. Recorded on my latest trip to Shanghai, this podcast gives us a glimpse into the Chinese digital market. Normandy is the executive producer of Thoughtful China, a weekly online advertising affairs program with over 50,000...
by Minter Dial | Jul 10, 2013 | Social Media
My friend Roland Whitehead, CEO of Quru, whom I interviewed a few months back, inspired me to write a post about email signatures. After reading an article I had tweeted from Social Media Today [link now defunct], Roland wrote in an email, “I come from an age...
