by Minter Dial | Sep 20, 2016 | Social Media
On the one hand, marketers are trying desperately to find shortcuts to spare up some of their valuable time. On the other hand, there are now thousands of social media platforms offering to help “automate” the social media interactions. It seems like a...
by Minter Dial | Jul 17, 2016 | Minter Dialogue, Podcast, Responsibility, Social Media
Minter Dialogue with Jeremy Goldman This interview is with Jeremy Goldman, founder and CEO of Firebrand Group, a digital branding and marketing consultancy based out of New York. Jeremy is also a two-time author, first with Going Social and now with Getting To Like,...
by Minter Dial | Jun 7, 2016 | Social Media
Many times I have come to talk with/to a group of senior executives about digital marketing and new tech and, in my pre-work, discover how poorly represented they are on social media. As some of you will know, I’ve long advocated that executives ought to have a...
by Minter Dial | Mar 24, 2016 | Social Media
Imagine this: your brand is given a unique opportunity to touch ALL of your customers. The press — one of your most fanatic users and stout defenders — is excited to talk about it. You have deep knowledge of many of the things that interest and...
by Minter Dial | Feb 25, 2016 | Social Media
In a recent casual conversation with a teenager, I found out that the “Active Now” message emblazoned on top of Facebook Messenger is wreaking havoc. If your Facebook Messenger headline shows that you are active now, it can spur a deluge of messages...
by Minter Dial | Jan 28, 2016 | Cyber Security, New Tech, Social Media
I marvel how, in 2016, even in London, I still come across active people (i.e. not retired) who have decided to shun (at least a part of) the Internet. The key underlying issue is, of course, about privacy. No one in their right mind wants their private lives revealed...