The sector of transportation is just another in a long hit parade of sectors massively disrupted by technology. Looking at the taxi industry, in particular, the entrenched taxi base has been combating the Uber effect with various tactics and techniques and...
Blog
Downgraded on British Airways – Here’s What Needs to be Done
Do you believe in Friday 13th? I must say that, ordinarily, I don’t. About 3 months ago, however, I booked and paid for a business class flight on British Airways from London to Austin Texas, to enjoy another fabulous SXSW conference. Having booked so far in advance,...
The war for digital talent – a critical battleground
I am regularly asked by people in large organizations whether I know of "great" digital talent for hire. The wish list usually includes a series of competencies as well as proven accomplishments.I need someone really good to help drive the digital...
Social media strategy for financial services with Joyce Sullivan (MDE141)
Minter Dialogue Episode #141 —Joyce Sullivan is the founder and CEO of SocMediaFin, Inc., a social media consultancy that provides leadership training for financial services, regulated industries, non-profit organizations, and specialty firms. Her firm provides social...
Digital transformation for luxury brands – How to add value in a luxurious way [Infographic]
Luxury digital The digital strategies of luxury brands run the gamut from avant-garde (Burberry) to retrograde (e.g. Celine [LVMH] and most old-fashioned watch brands, such as Vacheron Constantin & Blancpain, that refuse to do eCommerce). Whether through...
Money for nothing and wifi for free… How to monetize wifi?
As the provision of wifi becomes more commonplace in places of commerce (malls, stores, restaurants, clubs, etc.), there are a number of different ways companies are looking to monetize wifi or otherwise gain value out of offering "free wifi." These include: premium...
Using social media in Corporate Communications – Frances Reimers explains her vision on corporate visibility
Minter Dialogue Episode #140 This interview is with Frances Reimers, head of Corporate Visibility at PCI Communications, an integrated marketing agency based in Washington. In this conversation, we talk about the challenges of driving corporate communications in this...
Want a Digital Restaurant? Le Bar à Huitres in Paris serves a digital appetizer
Using an iPad as a menu for a restaurant is hardly innovative today. That said, it certainly isn't the norm (yet). As restaurants come to grips with the notion of becoming a "digital restaurant" and dealing with its ever connected customers, there is inevitably a need...
Customer Service – how to overcome the challenges of embedding the customer journey into business
If I asked you to think of companies that are proud of their "innovation" reputation, who comes to mind? Probably quite a few companies. Chances are that they boast about their renowned product prowess as well as the excellent career paths they offer to...
Mikko Eerola, CMO at Idean: A design agency that obsesses about customer experience (MDE139)
Minter Dialogue Episode #139 — This interview is with Mikko Eerola, CMO of Idean, a global design firm, based in Helsinki, Finland. Idean works with the world's leading companies, helping them to create long-lasting relationships with their customers, through...

To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.










