This interview is with Ted Rubin, social marketing strategist, speaker and author of the book Return on Relationship. Ted has a vast array of operational experience, including being the CMO of e.l.f. Cosmetics and Chief Social Media Officer at Opensky and Collective Bias. Being the most followed CMO on Twitter, Ted certainly walks the talk. In this lively podcast, we discuss the notion of building relationships in the different spaces (B2B, B2C…), how to scale social and garner employee engagement and participation, as well as improving blogger outreach and influencer marketing.
Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.
BTW: If you are using Stitcher, my podcast is now available here.
To connect with Ted Rubin:
- You can follow Ted on Twitter: @TedRubin
- You can send an email to Ted here
- TedRubinUSA on YouTube
- Ted’s mobile number: +1 516 2705511 (try calling him!!)
- Check out Ted’s blog
Sites, people and items mentioned by Ted Rubin:
- Ted’s latest book: How to look people in the eye digitally
- Follow all three of Ted’s top suggestions: @BryanKramer (H2H), @TamaraMcCleary and @KimGarst
- Dynamic Signal – Employee Advocacy Platform
Further resources for the Minter Dialogue Radio Show:
Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!