There is nothing so tantalizing as looking at the Apple brand marketing strategy and thinking how to learn from them! But, is everything they do, a de facto lesson for other companies? Sure, Apple is the company with the world's highest capitalization ($439B as...
Blog
Tom Goodwin – futurologist on marketing, advertising and new tech (MDE113)
Minter Dialogue Episode #113 This interview is with Tom Goodwin who works on both sides of the Atlantic, writing and speaking about the future of advertising & marketing for the likes of Ad Age, The Guardian, Wired and more. In this interview, we discuss...
Free wifi access in Public – how to make the best user experience
If digitail (digital in retail) is still an embryonic science, it is estimated that around 20-30% of stores in the US now provide free wifi access. For the remainder, reasons why retailers or mall owners (and the like) have not embraced offering free wifi most...
3 keys to creating a superior user experience
With the massive proliferation of sites and apps, most will suffer the ignominy of remaining incognito. For some, they may think of themselves as the world's best kept secret. For others, I would argue, it is just as well! Why? Because so many continue to...
The new mobile frontier with Roy Vella (MDE112)
Minter Dialogue Episode #112 This interview is with Roy Vella, a digital expert, consultant and mobile evangelist. Roy is particularly focused on the convergence of online, mobile and financial services. As Roy likes to say, he helps companies ride the...
Quantified Self – The Nike FuelBand versus Fitbit face-off #3
This is the breakout year of wearable technology and the quantified self. Between Google, Sony, Samsung, LG, Motorola and 'pure players' such as Fitbit, Jawbone and Garmin, the race is on. And now with Apple's announcement of its Apple Watch, wearable technology is on...
Design mindset – The problem with engineers
In an intense discussion I had with Roy Vella, an expert in mobile, we looked at the keys to successful design. Specifically, we started by talking about the challenges in designing the customer experience. We then went on to explore the issue of design creation,...
Is employee engagement important in a customer centric organization?
If you are exploring a digital transformation process, there are two important things to know: The shortcut is that you will need to become more customer centric than you are todayYou are not alone! Digital transformation = customer centric According to the Altimeter...
Meet Patrick Salyer, CEO of Gigya, for brands to understand better the connected customer (MDE111)
Minter Dialogue Episode #111 This interview is with Patrick Salyer, CEO of Gigya, which provides a powerful technology that enables brands to collect data from all sources in order to better understand and connect with their customers. Servicing some of the most...
9 Steps to Write a Great Bio – Short and Sweet Characters
Do you think you could have a better bio? I'm talking about the little blurb that you use to define your presence on various online networks. How to write a great bio isn't a question we regularly discuss at work, much less at the family dinner table....
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
Most popular posts
-
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
-
How to tag someone on LinkedIn if their name doesn’t come up?
-
How to find my scheduled post on LinkedIn?
-
Platform, paddle, pop, padel tennis and pickleball – What’s the difference, which and where to play?
-
Padel Tennis Vocabulary – Glossary of key Spanish Words, Terms, Shots and Insights
-
Press Tab To Search: Tab Shortcut In Chrome Browser Address Bar
-
Arlington Cemetery – Tomb of the Unknowns Jeopardy Question with some Surprising Answers (UPDATED Aug 10, 2015)
-
9 Steps to Write a Great Bio – Short and Sweet Characters
-
Moving to BCC – Great Email Trick (or Habit!)
-
Uniqlo – A well executed glocal Digital and Social Media Marketing strategy
