If you are presently considering enhancing your digital marketing strategy, you need to know that the path will likely be tricky (a) if the top brass doesn't fully endorse and embody digital, (b) the other departments are not involved and (c) you haven't evaluated the...
Blog
Interview with Daniel Rowles (@danielrowles), digital marketing expert, author and trainer (MDE75)
Minter Dialogue #75 This interview, recorded on Sept 10, 2013, is with Daniel Rowles. Daniel is Managing Director of TargetInternet.com and, along with Ciaran Rogers, is host of the well-reputed Digital Marketing Podcast (out of the UK). In this conversation with...
Finger, Face and Phone… Privacy is going viral?
In the wake of the NSA/Prism revelations, it begins to become too big to ignore: everything is being or will be monitored. Privacy is becoming a central issue of the internet and, by extension, should be a central concern for all digital marketing teams. I have the...
How to create a viral video – The Zombie Boy case revisited
The keys to creating a viral video When the boss asks you how to create a viral video to boost word of mouth, you should start by saying that the chances of success are basically close to zero. The probability of success depends entirely on the type of...
Interview with Lutz Finger, Big Data Expert, Author and Entrepreneur
Minter Dialogue #74 This interview, recorded on September 3 2013, is with Lutz Finger, author, blogger, entrepreneur and consultant and a BIG DATA expert. I met Lutz, a fellow INSEADer, at the Future Media Forum 2013 in Moscow. Lutz is about to join LinkedIn to bring...
How to use Digital in Retail? New infographic on “digitail”
The digital in retail blueprint... As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail. The question that retailers are asking themselves is how to use digital to augment...
Interview With @vincent_ducrey, Co-founder Of The Hub Forum And Hub Institute (mde73)
Minter Dialogue #73 This interview, recorded on Sept 6, 2013, is with Vincent Ducrey, a repeat guest on my show, although previously on the French version of Minter Dialogue. In this podcast, we talk about the upcoming HUB FORUM 2013, 10-11 October in Paris, which he...
Interview With @faisalkapadia, Social Media Expert And Social Activist In Pakistan (mde72)
Minter Dialogue #72 This interview, recorded on August 30 2013, is with Faisal Kapadia, aka FK, or @faisalkapadia on Twitter. Faisal is an author, blogger, podcaster, entrepreneur and social activist, achieving some extraordinary things in Pakistan. Thanks to his...
What are Digital Marketing Rules #1 and #2? Content is King, Conversation is Queen
To my heart's content As the digital wave continues inexorably to be integrated into the marketing plan, brands have to marry a one-way broadcasted message via traditional media with the social media two-way editorial line. The uber challenge is merging and matching...
What’s new? Is it not getting old?
For the longest part of my career, I was trained to venerate "new." Every sales cycle, it was all about the new product launch. Sometimes, for lack of anything better, it was just a new format or new size. At the very least, there had to be the...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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