You would imagine that Woolrich, the outdoors clothing company that was started in Woolrich PA in 1830, is steeped in tradition, values and history. They have, after all, survived this long. And what of their branding? I found them with an implantation in the...
Leadership, Brand & Transformation
Results for "retail"
Leadership, Brand & Transformation
Results for "retail"
Review of A Pop-Up Experience – Ebay’s “Do Good, Feel Good” Shop
If the high street is flagging and Cyber Monday sales continue to grow, the issue seems patently clear that consumers would rather the convenience and comfort of a couch than the hassle and ouch of visiting a brick and mortar store. From a retailer's standpoint, the...
Insights and Secrets for Pokemon Go! Marketing Lessons for Business
By now, you've surely heard of the Pokemon Go (PG) craze, right? If you haven't, I suspect that means that (a) you've been on holidays in the boondocks, (b) you don't have kids or (c) perhaps you snub all things digital? In any event, twenty days into its launch,...
Data Velocity vs Data Volume — When Data Is Billed According To Its Speed?
Has this ever happened to you: you overuse (probably by mistake) the data plan on your mobile such that you get an extra fee tacked on to your monthly charge. When you travel a lot, the risk of data roaming always looms. And, as much as I might consider myself...
Above The Call Marketing – Where’s The Surprise In Your Offering?
I wonder how many marketing teams spend the bulk of their time just trying to meet a number and/or are hell bent on cutting costs (e.g. to make up for slowing 'organic' sales)? Going Above The Call In A Chain?When you go into a fast-service (aka fast...
To Book Minter
I'm Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I'm known for being someone who walks the talk and delivers on or above expectations. I'm the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I'm also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that was published weekly on Substack over 79 weeks. It will be converted into a series of books in 2024.