In the Financial Times recently, there was an article entitled, "Europe lacks non-execs with digital knowledge." The article, written by Maxine Boersma, cites a PwC survey that says that 9/10 chief executives believe they "should champion the use of digital...
Blog
Now I Gotcha Marketing – The Poison Of The Single Opt-Out Option
I have long advocated that, core to one's digital marketing strategy, one must focus on two components: website (as a hub) email list (for communications) It's a very simple story. With the spiralling costs of social media (it's widely accepted that you now have to...
Using digital to drive a luxury haute horlogerie brand, Alexandre Meerson (MDE167)
Minter Dialogue Episode This interview is with Alexandre Meerson, who runs La Boutique de Luxe working with a number of the most prestigious luxury brands, and is also Creative Director, founder and President of the eponymous haute horlogerie brand,...
8 Reasons Why The Apple Watch Will Grow On You … Over Time!
Perhaps I am a rather hard-headed geek, but I have now been wearing the Apple Watch for 6 months straight in lieu of my upscale 'chic' watch. There are naysayers aplenty. Sure, there are some quirks and nuisances. However, especially after the latest iOS update, I...
8 Most Importants Levers for Successful Elearning and Embedding Effectively into Your Organization
I have heard many an HR executive fret about how to make the company's eLearning platform more effective. One of the key issues is figuring out to embed the habit of learning online into the organization. There are a number of obstacles that keep coming up, such as: A...
Digital Marketing at a Luxury Brand – With De Grisogono’s Violetta Gruosi, Social Media Manager (MDE166)
Minter Dialogue Episode #166 This interview is with Violetta Gruosi, Social Media Manager at De Grisogono, the luxury jewelry company, headquartered in Geneva, Switzerland, and founded by Fawaz Gruosi. In this podcast, we discuss the novel approach De Grisogono has...
Safe Search And Private Browsing – 15 Services For Your Internet Privacy
It is clear that the vast majority of people are using the Internet and their digital tools and devices without really knowing the full consequences. In a piece I wrote over the Summer entitled Internet Privacy, I categorized the different profiles with regard to...
Can A Niche Brand Really Stay Indie Once It Is Acquired?
There are a number of industries where the big titans seem to prefer buying up small niche brands rather than grow their own. If the internal innovation isn’t sufficient and the organic growth is not enough, the natural option quickly becomes external acquisition....
Digital Presence Management – A New Service For Driving Your Retail with Jeff Rohrs, CMO Yext (MDE165)
Minter Dialogue Episode #165 This interview is with Jeff Rohrs, CMO of Yext, the leader in Digital Presence Management (DPM). It’s an extremely interesting space for any business with a physical presence, linking the store with the internet and smartphone. In this...
How to Make Great Email Campaigns for a Luxury Brand?
If the email is the stalwart workhorse of digital marketing, it can be a tricky channel for a luxury brand. How to make great email campaigns that are effective, valuable and desirable in a luxurious manner? I am on the email list of a host of 'luxury' brands,...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
Most popular posts
-
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
-
How to tag someone on LinkedIn if their name doesn’t come up?
-
How to find my scheduled post on LinkedIn?
-
Platform, paddle, pop, padel tennis and pickleball – What’s the difference, which and where to play?
-
Padel Tennis Vocabulary – Glossary of key Spanish Words, Terms, Shots and Insights
-
Press Tab To Search: Tab Shortcut In Chrome Browser Address Bar
-
Arlington Cemetery – Tomb of the Unknowns Jeopardy Question with some Surprising Answers (UPDATED Aug 10, 2015)
-
9 Steps to Write a Great Bio – Short and Sweet Characters
-
Moving to BCC – Great Email Trick (or Habit!)
-
Uniqlo – A well executed glocal Digital and Social Media Marketing strategy
