In this era of fundamental transformation, it has never been more difficult to find the right leadership mindset. As I travel around the world and work in different organizations, I see women and men trying to get to grips with the trifecta of problems: no time no...
Blog
What’s the link between creating a learning organization and building a great brand?
If marketing has had to adapt to a new digitally enhanced environment and adopt new tools and terminologies, I think some of the same ingredients to building a great brand can cross over with the creation of a legitimate and powerful learning organization. Here's...
What’s the single biggest Customer Service no-no?
These days, any self-respecting brand has to consider customer service as an integral part of the consumer experience. This is even more true if the brand is in the high value or luxury sector. Customer service is one of the great ways of humanizing a brand,...
An Aus-some Trip Around the World
It's not very often that I find a serendipitous link to describe so cleanly the relationship between my last three trips. So, I could not help but share with you my aus-some last month. In the space of 4 weeks, I was at South By Southwest in Austin Texas for a manic...
Tesco Redcurrant Jelly, Out of the Box Marketing?
Sometimes you come across some of the most unlikely marketing maneuvers, presumably designed as out of the box marketing. NEW as in recycled A marketing manager's refrain might be: "just slap NEW onto it" and people will come running! {Click to Tweet!} I recently came...
Small Print Marketing = Small Mind Marketing
Satisfaction Survey When an organization overtly asks you for feedback from the outset, I tend to be favorably disposed toward them. My mental shortcut is that they are "genuinely" interested in my satisfaction. BUT... ...watch out for small mind marketing....
The Art of Conversation by @yendial – How does it differ from a discussion, chat or dialogue?
Guest post by Yendi Dial Recently, on my favorite TV channel in France, ARTe, I came across a programme named ”Philosophie” on the Art of Conversation. Isn’t it so French l’art de la conversation? The French love to talk, discuss, debate, converse about all...
Patrick Powers, Social Media And Email Marketing (MDE57)
Minter Dialogue #57 This interview is with Patrick Powers, a Danish-born entrepreneur, living in greater London. Patrick, who has written a couple of books, runs the vibrant Entrepreneurs in London club and works on helping SMBs on their email marketing and...
Brand Authenticity And The Value Of Celebrity Endorsement
What's your opinion of the celebrity endorsement as a marketing investment? To what extent can an external spokesperson be an authentic representative of a brand? If your brand has (or more likely wants to "achieve") authenticity, is it a good idea to hire a...
Interview with Jan Thompson, filmmaker: “Never the Same, The Prisoner-of-War Experience”
Jan Thompson, Professor of Radio-Television at Southern Illinois University Carbondale, is the producer of a new feature-length documentary, “Never The Same: The Prisoner of War Experience,” which is going to premiere this Saturday (April 6) in Chicago, at the Gene...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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