brand latency | Minter Dial

Brand Latency: How to know if your brand has staying power?

by Minter Dial | Sep 12, 2012 | Marketing

Few are the brands that have true staying power. Some keep on thanks to favorable market conditions (Standard Oil, but then woe betide the authorities!), an ongoing ability to pivot when necessary (IBM, Peugeot), or state protection (Boeing, Airbus…)....

Brand Latency: How to know if your brand has staying power?

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Brand Latency: How to know if your brand has staying power?

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