by Minter Dial | Apr 21, 2015 | Leadership
Imagine a luxury brand that we shall call BrandLux. It has been around “Since 1848” and has a loyal, if aging,and sophisticated clientele. Its founder built the company on a slogan, “The Art of Magnificence.” It has values that are...
by Minter Dial | Apr 19, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #142 — This interview is with Mark Thompson, a world-renowned executive coach who works with top business figures and legends, such as Richard Branson and Charles Schwab and, previously, with Steve Jobs. He is a best-selling author of 3...
by Minter Dial | Mar 10, 2015 | Marketing
If there is one trend that seems to stand out above the rest this year, it is the real opportunity, if not the urgent need, to personalize marketing efforts. There are four incredibly potent reasons for this: It’s what your Customer wants. The socially connected...
by Minter Dial | Feb 26, 2015 | Marketing
Is it better to be a Hunter-Gatherer (acquisition mentality) or a Farmer-Nester (cultivating loyalty)? Of course, it is not about one or the other. Companies need to find a mix between acquisition and loyalty. No business can survive without first gaining...
by Minter Dial | Feb 16, 2015 | Marketing
A main artery of a truly customer-centric organization has to be customer service. When products (the what you do, as Simon Sinek might say) become marginally distinguishable, the surrounding service and services will indubitably carry a differentiable and valuable...
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