by Minter Dial | May 19, 2015 | Branding
Most of the corporate finance and marketing courses that I followed in business school back in 1992-3 talked about the need to extract value from one’s activities. It is a founding principle of great branding that says that marketing is the art of adding value....
by Minter Dial | May 7, 2015 | Leadership
In this digitally enhanced, always on and increasingly transparent world, brands that are not embracing customer centricity are likely to face more and more issues. Customer centricity is important for three major reasons (hopefully not restating the bleeding...
by Minter Dial | Apr 23, 2015 | Business, Responsibility
Over the past decade, we have seen a tectonic shift in the companies that are ranked the biggest in terms of market capitalization. Brian Solis recorded in What’s the Future [of Business], that 40% of the companies that were in the Fortune 500 in 2000 were no...
by Minter Dial | Apr 21, 2015 | Leadership
Imagine a luxury brand that we shall call BrandLux. It has been around “Since 1848” and has a loyal, if aging,and sophisticated clientele. Its founder built the company on a slogan, “The Art of Magnificence.” It has values that are...
by Minter Dial | Apr 19, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #142 — This interview is with Mark Thompson, a world-renowned executive coach who works with top business figures and legends, such as Richard Branson and Charles Schwab and, previously, with Steve Jobs. He is a best-selling author of 3...