by Minter Dial | Jan 16, 2015 | Marketing
How fast is real-time? How much of what we do should be transparent and shared? Does the boss need to tweet? Is it too late to build a community on Facebook? For each of these questions, the answer inevitably is: it depends. There is no one answer for every brand....
by Minter Dial | Dec 23, 2014 | Branding
This MasterCard MasterPass full page ad below was on the back of Section A of the Wall Street Journal (US edition) this past Saturday. It’s the express line online It really caught my attention for a number of reasons, not least of which is because it features a...
by Minter Dial | Dec 21, 2014 | Cyber Security, Leadership, Responsibility
We live in an increasingly transparent world, like it or not. In the wake of the SONY hack attack, I have been ruminating about the request by the company for the media NOT to broadcast the private (and embarrassing) emails. In September, when the Apple iCloud was...
by Minter Dial | Dec 16, 2014 | Branding
Every day, your email inbox is stuffed with a mixture of important to completely undesirable mails. Gmail has done a stellar job of helping to organize these, even automatically. Yet, we still get too many mails. Even if we have pre-identified all the important...
by Minter Dial | Dec 11, 2014 | Branding
When, how and where I want it… Luxury brands often have it tougher than the mass brands. First, on balance, their customer is decidedly and deservedly more demanding. A big component of this “exigency” relates to time. Secondly, the average luxury...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
