by Minter Dial | Jan 19, 2014 | Minter Dialogue, Social Media
Minter Dialogue Episode #86 This interview, recorded on January 14, 2014, is with Nicolas Bordas, VP of TBWA Europe (part of the Omnicom Group) and President of Being Worldwide, an integrated communications agency. Nicolas is very much a man who walks the talk, with a...
by Minter Dial | Jan 14, 2014 | Leadership
When you close your eyes and imagine the sound of a barking dog, what does it conjure up for you? Context rules Is the image in your mind of a cute and cuddly dog you owned or own? Is it the neighbor’s annoying miniature schnauzer? Was it a snarly...
by Minter Dial | Nov 19, 2013 | Branding
As much as I may be a fan of Twitter (and I remain so, especially for business use), I cannot but admire the growth and functionalities of the “new” social media sites coming out of China and Japan. The two headliners are, respectively, WeChat (from...
by Minter Dial | Nov 18, 2013 | Branding
Customer Relationship Management (CRM) is, broadly speaking, a term for systems designed to keep customers loyal. Of course, CRM can also be used to create new customers. But, the real gig in a successful CRM program is making sure that the investment in winning new...
by Minter Dial | Nov 13, 2013 | Branding
During my stay in Shanghai, I was lucky enough to be invited to a very unusual fashion show entitled Glam Dogs, a fashion show for dogs. Put on by the flash sales site, Glamour Sales China — whose founder and CEO, Thibault Villet, I interviewed a few...
