by Minter Dial | Jan 27, 2014 | Branding
2014 is likely going to be remarkable less for introducing major innovations, and more for the new uses of existing technologies. The key differentiator will be in the mindset: are you for or against what is going on? It seems that we human beings like to put...
by Minter Dial | Jan 24, 2014 | Marketing, Responsibility
Unfortunately, business cards are still an important business tool. I say unfortunately because it means we still have to cut down trees to print them up. And then we still have to go back to our desks to input the details into our contact database. Wasted time....
by Minter Dial | Jan 19, 2014 | Minter Dialogue, Social Media
Minter Dialogue Episode #86 This interview, recorded on January 14, 2014, is with Nicolas Bordas, VP of TBWA Europe (part of the Omnicom Group) and President of Being Worldwide, an integrated communications agency. Nicolas is very much a man who walks the talk, with a...
by Minter Dial | Jan 14, 2014 | Leadership
When you close your eyes and imagine the sound of a barking dog, what does it conjure up for you? Context rules Is the image in your mind of a cute and cuddly dog you owned or own? Is it the neighbor’s annoying miniature schnauzer? Was it a snarly...
by Minter Dial | Nov 19, 2013 | Branding
As much as I may be a fan of Twitter (and I remain so, especially for business use), I cannot but admire the growth and functionalities of the “new” social media sites coming out of China and Japan. The two headliners are, respectively, WeChat (from...
