by Minter Dial | Mar 4, 2014 | New Tech
SEO – search engine optimization – continues to be a central tenet of website strategies. However, it tends to be a moving feast and opinions on how best to do SEO vary as much as the weather. As long as search continues to be a dominant route to...
by Minter Dial | Mar 3, 2014 | Social Media
In the ongoing evolution at the workplace, nothing makes the challenge of digital transformation more urgent and tangible than the question of access to the internet and the use of personal devices, characterized by the term BYOD (bring your own device). It is...
by Minter Dial | Mar 2, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #92 This interview is with Nicolas Gaudreau, CMO of Yellow Pages Group in Canada. Based in Montreal and a former INSEAD classmate, Nicolas has been at the marketing helm through a most intensive digital transformation. In this interview we talk...
by Minter Dial | Feb 23, 2014 | Branding
An image or a video: which is more powerful? An image that speaks a thousand words? Or a moving image that talks a thousand images? Google Search has its own interpretation that you can read through the way it positions its tabs (i.e. in the navigation bar)....
by Minter Dial | Feb 11, 2014 | Social Media
One of the big buzz words being thrown about by the digirati (aka intelligentsia of digital marketing) and social media marketing mavens is the concept of a social business. Among the bigger groups, IBM and the Dachis Group seem to be deking it out on claiming the...