by Minter Dial | Apr 19, 2013 | Leadership, Responsibility
These days, any self-respecting brand has to consider customer service as an integral part of the consumer experience. This is even more true if the brand is in the high value or luxury sector. Customer service is one of the great ways of humanizing a brand,...
by Minter Dial | Apr 16, 2013 | Marketing
Sometimes you come across some of the most unlikely marketing maneuvers, presumably designed as out of the box marketing. NEW as in recycled A marketing manager’s refrain might be: “just slap NEW onto it” and people will come running! {Click to...
by Minter Dial | Apr 12, 2013 | Social Media
Guest post by Yendi Dial Recently, on my favorite TV channel in France, ARTe, I came across a programme named ”Philosophie” on the Art of Conversation. Isn’t it so French l’art de la conversation? The French love to talk, discuss, debate, converse about all...
by Minter Dial | Apr 8, 2013 | Branding
What’s your opinion of the celebrity endorsement as a marketing investment? To what extent can an external spokesperson be an authentic representative of a brand? If your brand has (or more likely wants to “achieve”) authenticity, is it a good idea...
by Minter Dial | Apr 4, 2013 | Marketing
In a world of cross channels and plethoric information and entertainment, the issue will ultimately come down to: why you? On the internet, everything can be everywhere multiple times over. But, why would yours stand out? This is where the power...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
