by Minter Dial | Feb 8, 2011 | Social Media
If Facebook has gained 20 million users in France, there are still some people in France who are recalcitrant users, wary of the platform and feel more or less forced to join (6 reasons why not to join!). But, to paraphrase Joel de Rosnay, France is not rear guard; it...
by Minter Dial | Jan 24, 2011 | Branding, Social Media
Branding gets personal inside and out When companies have been “brought up” to be high performing and distinctly professional in their approach, there is a real risk for them going forward if they do not loosen up their “settings” to be more personal. Not only does...
by Minter Dial | Jan 23, 2011 | Social Media
For all you guys out there, you should take a look at the new ManoftheHouse site [now defunct], launched by Procter & Gamble (P&G) mid-2010. It is a novel initiative, clearly intending to take Procter into a new direction with a new editorial voice. As...
by Minter Dial | Jan 22, 2011 | Branding, Social Media
Looking for the business lessons in Google doodles (the freedom to play with its logo on its home page) is a little like trying to learn from Apple’s miracle marketing. There is a uniqueness and freshness that is contagious in Google’s changing logo. Along...
by Minter Dial | Dec 28, 2010 | Minter Dialogue, Podcast, Social Media
Jonathan Salem Baskin Dialogue with Jonathan Baskin on global brand challenges Here is a Boxing Day interview with Jonathan Salem Baskin, global brand strategist and reputed author, blogger and speaker on branding. Specifically, Jonathan is author of “Branding...