by Minter Dial | Jan 24, 2009 | Branding, Travel
Do you know that there has been ‘no smoking’ policy on airlines since the mid 1990s*? How can you possibly not know that? Then, the question I have is: why do airline companies — and their suppliers Boeing and Airbus, in particular — continue...
by Minter Dial | Jan 18, 2009 | Branding, Marketing, Politics
As we prepare for the January 20, 2009 inauguration of President-elect Obama (which you can follow with live streaming on Facebook/CNN) there are several organisations that have come up with marketing initiatives showing the speed and conviction of certain brands and...
by Minter Dial | Jan 17, 2009 | Branding, Marketing
Recession brings luxury down to earth…but what of the more urgent changes needed? The Herald Tribune ran a front page article entitled “A return to Values?” (15 Jan 2009 – link defunct) on the situation of the French luxury market. What struck me about...
by Minter Dial | Jan 7, 2009 | Entertainment
If you were passing through your local metro or subway station on your way to work and saw Joshua Bell playing (over a 45-minute span) in front of a trash can, would you have stopped to listen? Gene Weingarten, staff writer of the Washington Post, wrote this piece...
by Minter Dial | Dec 7, 2008 | Branding, Marketing, Social Media
Customizing your Real Message & Finding a CRM Voice? As I mentioned in the prior post, I believe that the consumer world is in the midst of a true paradigm shift. In these dire economic times, there is a huge likelihood that the ongoing increase in the share of...