by Minter Dial | Jan 9, 2010 | Social Media
Nice and concise set of learnings on how brands should use Facebook — and it comes with the brands concerned. 15 Facebook Learnings from the top 50 brands View more presentations from Axon Alex (from Slideshare)
by Minter Dial | Oct 5, 2009 | Branding
MEDEF UNIVERSITE D’ETE PLENARY SESSION – 3 September, 2009 “Will capitalism become ethical or not?” Plenary Session animated by Jean-Pierre Elkabach Below I will highlight a few points that I took away from the two hour plenary session,...
by Minter Dial | Sep 23, 2009 | Branding, Marketing
I love brands… Yes, I do; but, it would seem that, especially over the span of the latest economic crisis, the “consumer” has become decidedly less enchanted with brands, per se. On the one hand, the crisis has accentuated the need for consumers (and...
by Minter Dial | Feb 21, 2009 | Branding
The evolution of all media is fascinating to follow, but today I am going to zero in on the printed word. Whether it’s the future of magazines, books, mainstream newspapers or even research & professional journals, the internet platform is causing...
by Minter Dial | Feb 17, 2009 | Branding, Marketing
News is out that Microsoft is going to start opening its own stores. (Seattle Times 12/2/09 or Mercury News, 13/2/09) Having hired David Porter, a 25-year veteran of Walmart, Microsoft wants to go down the Apple path to create a retail outlet to express, educate and...