by Minter Dial | May 28, 2010 | Branding, Social Media
“Branding gets personal” is the tagline behind Minter Dial (now Mydial). A few people have asked why do I use this tagline? I would like to use this post to discuss, at least partially, why it is so important for me. Being Client Centred. The starting...
by Minter Dial | May 10, 2010 | Marketing
Luxury watch industry: Timeless or stuck in time? I read a post last week on Brandchannel entitled “Are Luxury Watches Stuck in Time?” which triggered a few thoughts including: How many luxury industries are stuck in time and what is the level of risk for...
by Minter Dial | Mar 21, 2010 | Marketing
Brand Building: The importance of Transparency and where to place the limits. Part III of a 4-post series Brands under inspection Having discussed the issue of transparency at the governmental and societal levels, as well as the enlightening role of the Internet in...
by Minter Dial | Feb 18, 2010 | Social Media
In response to a recent Edelman study and Hubspot post about the 2010 barometers of trust — and specifically, the reduced level of trust in our friends’ advice — I was inspired to write a comment which I post below. “According According...
by Minter Dial | Jan 13, 2010 | Meaningfulness, Social Media
After a recent thread in the “Tweeple” discussion group on Linkedin, I am spurred to write a piece about twitterquette or perhaps one could say, about the twitter quest: what’s Twitter for and how do you get many followers?...