Brands Getting Personal

“Branding gets personal” is the tagline behind Minter Dial (now Mydial).  A few people have asked why do I use this tagline? I would like to use this post to discuss, at least partially, why it is so important for me. Being Client Centred. The starting...

Industries stuck in time

Luxury watch industry: Timeless or stuck in time? I read a post last week on Brandchannel entitled “Are Luxury Watches Stuck in Time?” which triggered a few thoughts including: How many luxury industries are stuck in time and what is the level of risk for...

Brand Building: The importance of Transparency

Brand Building: The importance of Transparency and where to place the limits. Part III of a 4-post series Brands under inspection Having discussed the issue of transparency at the governmental and societal levels, as well as the enlightening role of the Internet in...

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