branding | Minter Dial

Emirates Airline: Superlatives for flight to Dubai

by Minter Dial | Apr 21, 2008 | Branding, Business, Marketing, Travel

Wow! I felt like I actually rediscovered the pleasure of traveling yesterday. And, ironically, I did so going on holidays in the economy class of Emirates Airline, on a brand new Boeing 777-300ER. Expectations were totally outpaced. I was left utterly and positively...

Review: Join the Conversation by Joseph Jaffe

by Minter Dial | Apr 12, 2008 | Branding, Marketing

I am officially Joining the Conversation, starting with this review of Joseph Jaffe’s latest book, Join the Conversation (JTC). In full disclosure mode, I am writing this review as part of Joe’s experiment UNM2PNM (how to use new media to prove new...

Minter Dialogue: A New Blog Title

by Minter Dial | Mar 27, 2008 | Branding, Marketing

What’s in a name? After 1 1/2 years of existence, my blog continues to be an activity of no uncertain pleasure for me. I had for some time thought that the fact that its name, eponymous Minter Dial’s Blog, was not exactly a marketing angle, or meaningful...

Cars Going Green — Ecomotivation and Eco-Taglines

by Minter Dial | Mar 18, 2008 | Branding, Business, Marketing

Cars going on Green? Don’t you find it odd that, in today’s eco-sensitive world, a traffic light has a green light to “go?” Meanwhile, the automotive industry carries the stigma of being one of the most visible causes for global warming. Notwithstanding this notion,...

Human Touch and the Anti-Facebook Trend

by Minter Dial | Mar 9, 2008 | New Tech, Social Media

Will a robot ever have the human touch? As I wrote in a prior post, I was highly disappointed after being called only a “reasonable geek” in a rather comprehensive (if marginally outdated) Geek Test at InnerGeek. As much as I am a reasonable geek and am thirsty for...