by Minter Dial | Sep 7, 2018 | Branding
In a crowded world, companies of all sizes are having trouble standing out, much less carving out a territory. In a recent Duct Tape Marketing podcast, John Jantsch reiterated his long-employed tactic of “owning” a word. I fully subscribe. He talked about...
by Minter Dial | Jul 10, 2018 | Collaboration, Futureproof, Marketing
In today’s tumultuous times, it takes more than reading tea leaves to predict your future prospects. I read with not a little interest a couple of recent articles about my former employer, L’Oreal, the #1 beauty company in the world. First, there was the...
by Minter Dial | Jun 17, 2018 | Marketing, Minter Dialogue, Podcast
Minter Dialogue with Amy Errett Amy Errett is an unique businesswoman who has worked in big business, led a VC, operated on many boards and has also started multiple entrepreneurial outfits. Her latest is Madison Reed, launched it in 2014, manufacturing and selling...
by Minter Dial | Jun 7, 2018 | Branding, Meaningfulness
In considering a brand's ability to garner greater employee commitment and customer engagement, it's obligatory to talk about the power of emotion. Share on X Yet, so many company executives shun the topic and/or hide behind a wall of “utter”...
by Minter Dial | Jan 28, 2018 | Branding, Digital Transformation, Minter Dialogue, Podcast
Minter Dialogue Episode #263 Julie Jenson Bennett is CEO of Precipice Design, a strategic design consultancy, that is pioneering “meaning-centred design and innovation.” In this conversation, we look at how design can be a far more strategic component of...
