Finding the time to understand and invest in social media to help drive the business is one of the biggest laments I hear from top executives; even more so for small businesses (SMB). For these smaller companies without an agency of record or a highly developed...
In business, we often have to navigate between opposing forces. Take the need for confidentiality versus the spirit of innovation. There are some things that must be kept under wraps. For example, it might be a secret recipe, a pending new product launch or a...
Having just attended the Freedom & Solidarity Forum, celebrating the 70th anniversary of the D-Day landings, one of the recurring themes of the day was transparency. In today’s connected world, the notion of transparency is being discussed — if...
BOF is a funny old word. In French, “bof” basically is the equivalent of a verbal, almost indolent, shrug of the shoulders. However, BOF is also the Business of Fashion, a fabulous online resource for anyone in fashion, that was started in 2007 by Imran...
Heathrow Terminal 5 is in need of an urgent look at its customer journey… literally I recently took a British Airways flight in business class on a brand new 787 “Dreamliner” on one of the first ever non-stop flights between London and Austin Texas (it was...