If disruption is on everyone’s lips and headlines many of today’s business conferences, the reality is that very few companies are really fully leveraging the disruptive forces in a way that they will succeed in a durable manner. That’s in part because of the changing...
Over last decade, we have seen the creation of many new positions on the executive committee (generally the C remains the Chief and the O remains the Officer). These include: CRO – Revenue (in lieu of Sales) CMO – Marketing CDO – Digital or Data CCO...