by Minter Dial | Jan 14, 2015 | Business
Is your company talking more and more about customer centricity? It’s quite the important topic. For executives sitting through last month’s performance review meeting, however, I wonder how often the subject of lost business is properly addressed....
by Minter Dial | Dec 5, 2014 | Marketing
Are you, like many others, trying to become more “customer centric”? If you look inside many corporate boardrooms these days, aside from stressing about next year’s budgets, the C-suite probably has a combination of the following words or phrases in...
by Minter Dial | Dec 2, 2014 | Leadership
Perhaps they are (or were) geeks, but I believe Steve Jobs and Jeff Bezos’ obsession with being the biggest beta user of new products defined their success and is something of which all top executives — almost no matter the business —...
by Minter Dial | Nov 26, 2014 | New Tech
From a user’s perspective, few are the sites or apps that provide a truly exceptional user experience. There are many reasons for this. Why is the user experience so poor? Trying to please all people The underlying architecture is out-dated The navigation is...
by Minter Dial | Oct 31, 2014 | Leadership
As brands and organizations try to come to grips with the “omnichannel” customer and make customer centricity a reality, it is evident that there is no clear-cut solution or single path to success. The complications are legion, especially when the...