by Minter Dial | Jul 27, 2021 | Leadership, Meaningfulness
Today, at the top of the strategic imperatives for many companies is the Customer Experience (“CX”). In a survey commissioned by Pegasystems of 5,000 CX practitioners, 92 percent say being customer-centered is a high priority for their...
by Minter Dial | Jul 29, 2019 | Digital Transformation
As we go through our days, more and more of our lives is moving onto a digital device or platform. Like the frog in the warming water, we are slowly and inexorably getting sucked into this new world. What we thought might have been Double Dutch to us ten years ago has...
by Minter Dial | Jun 9, 2019 | Minter Dialogue, Podcast
Minter Dialogue with Adrian Swinscoe Adrian Swinscoe is a speaker, author and a renowned expert on customer experience. After his book “How to Wow,” Adrian has just penned, Punk CX, edited by Oisin Lunny. It’s a tremendous read for anyone interested...
by Minter Dial | Feb 26, 2019 | Digital Transformation, Marketing
Customer centricity has I believe entered the pantheon of buzzwords these days. It seems it’s been on everyone’s lips for a while now. TUI: classic case of a company saying they are “customer centric” Yet, surprisingly, some companies are only...
by Minter Dial | Aug 22, 2018 | Marketing
Let’s say you run a company selling appliances, such as refrigerators. Whether it’s an online or IRL store business, I think you’d agree that one of the key components of the purchase is the service, i.e. the surrounding help around the product. That...
