With the shopping experience in deep mutation, the use of digital in retail (such as new devices, tools and platforms) is becoming a strategic issue for many retailers. As obvious as the opportunities may seem to use digital to enhance the customer...
People often ask me whether QR (short for Quick Response) codes are “for real”? The short answer is that QR codes will likely not have a long shelf life. That said, in certain countries — such as South Korea, Japan (from whence they come), South...
Satisfaction Survey When an organization overtly asks you for feedback from the outset, I tend to be favorably disposed toward them. My mental shortcut is that they are “genuinely” interested in my satisfaction. BUT… …watch out for small...
How to tag someone on LinkedIn if their name doesn’t come up?
