customer service | Minter Dial

The Dangers Of Paying Lip Service To Customer Centricity

by Minter Dial | Jan 14, 2015 | Business

Is your company talking more and more about customer centricity? It’s quite the important topic. For executives sitting through last month’s performance review meeting, however, I wonder how often the subject of lost business is properly addressed....

Customer Centricity – 4 keys to putting the core customer in the center

by Minter Dial | Oct 31, 2014 | Leadership

As brands and organizations try to come to grips with the “omnichannel” customer and make customer centricity a reality, it is evident that there is no clear-cut solution or single path to success. The complications are legion, especially when the...

Is employee engagement important in a customer centric organization?

by Minter Dial | Sep 8, 2014 | Leadership

If you are exploring a digital transformation process, there are two important things to know: The shortcut is that you will need to become more customer centric than you are todayYou are not alone! Digital transformation = customer centric According to the Altimeter...

The customer journey – a digital transformation blueprint

by Minter Dial | Aug 20, 2014 | Marketing

When organizations “go digital,” there is often a certain euphoria around the new shiny object. This can take many forms, such as an app, an eCommerce site or a service automation. However, without proper planning and consideration of the customer...

Is this digital marketing or delusional marketing?

by Minter Dial | Jul 23, 2014 | Social Media

Marketing teams around the world are pushing the digital agenda. The better among them are scratching their heads about the ROI, how to create an effective integrated campaign and where to find the best talent. The answers are far from easy. Meanwhile, there are many...