by Minter Dial | Mar 13, 2013 | Marketing, Responsibility
Digital marketing budgets and costs are bound to rise. As mainstream organizations shift their resources into the digital channels, the ipso facto consequence is that costs are going to increase. Demand will push up prices, especially since there is...
by Minter Dial | Mar 5, 2013 | Social Media
When discussing digital marketing strategy, still so often I hear talk about how to acquire fans and views for the cheapest amount. I tend to find that a misplaced, old-fashioned discourse that will likely create accidents online and even bigger headaches down...
by Minter Dial | Sep 26, 2012 | Responsibility, Social Media
Groundwork for digital marketing The first things a CEO needs to evaluate, in order to create and apply an effective digital marketing strategy, are threefold: A very clear objective of what he/she wishes to achieve in digital that the company...
by Minter Dial | Nov 30, 2011 | Social Media
Two Nil (aka 2-0) as opposed to 2.0? I frequently hear the term Digital Marketing team. It makes me think that there is still an us versus them kind of mentality inside companies, where management is still not sure who should be responsible for...
by Minter Dial | Jul 30, 2011 | Social Media
Which social network to choose? Everyday these days there is the birth of a new social network — not forgetting the birth of the new and powerful addition of Google+, launched a month ago and which now has 20 million users. It seems that entrepreneurs...
How to tag someone on LinkedIn if their name doesn’t come up?
