by Minter Dial | Jan 7, 2013 | New Tech, Responsibility
Digital IQEven if the sector in which you work isn’t directly technological, leading managers must walk the talk in terms of technology in order to understand the true digital opportunities out there. Managers must upgrade their de facto Digital IQ....
by Minter Dial | Jan 2, 2013 | Social Media
An original lifetstyle bookstoreIf you are ever in Brussels on a Sunday, one of the busier locations is the 1,700m2 Filigranes book store (39-40 Avenue des Arts, 1040 Brussels) which, because of its license to sell the daily press, is allowed to stay...
by Minter Dial | Dec 28, 2012 | New Tech
Boosting your travel experience I enjoy travel, despite the myriad hassles*. Digital is now an integral part of that travel experience. Thus, I also enjoy pointing out digital marketing initiatives by travel companies. For example, I am a regular on the EUROSTAR...
by Minter Dial | Nov 5, 2012 | Social Media
Geo-Loco : More loco than Local I have gradually begun to ween myself off of Foursquare. Gone are the competitive days where I feverishly checked in to see how many points I had won. One of my prouder check-ins was worth 16 points (see right) when I accumulated miles...
by Minter Dial | Nov 2, 2012 | Marketing
As a startup or an SMB, the issues of “centralized” branding and global marketing are not even on the radar. But, as companies get bigger, the natural tendency is to centralize the global marketing function. Whether it is L’Oreal, Procter &...
