by Minter Dial | Feb 10, 2013 | Marketing
There are some brands that are distinctly and voluntarily mono-cultural; think brands that want to spread a particular way of life (ie. L’Occitane, Hermes…). Then there are brands that have a way of seeming local wherever they may be. Think GAP...
by Minter Dial | Jan 8, 2013 | Minter Dialogue, Podcast
Minter Dialogue #47 This interview is with Kathleen (Gillin) Mitchell, a former colleague from my L’Oreal days and now head of EMEA for Stella and Dot, an innovative company, founded by Jessica Herrin, that is built on a direct sales model merged with social and...
by Minter Dial | Jan 2, 2013 | Social Media
An original lifetstyle bookstoreIf you are ever in Brussels on a Sunday, one of the busier locations is the 1,700m2 Filigranes book store (39-40 Avenue des Arts, 1040 Brussels) which, because of its license to sell the daily press, is allowed to stay...
by Minter Dial | Dec 16, 2012 | Minter Dialogue, Podcast
Minter Dialogue #43 This interview is with Delphine (Robiot) Mousseau, a bona fide expert in eCommerce. Delphine has more than a ten-year track record in eCommerce, having been in charge of Tommy Hilfiger’s eCommerce store, Tommy.com, across Europe as well as...
by Minter Dial | Oct 21, 2012 | Retail
For all the talk of storytelling, we don’t often hear much about store-ytelling. On 10th avenue and 19th street in Manhattan, in West Chelsea, you ought to experience STORY! It’s a truly innovative retail concept (thanks @MarkHurst for showing to me)....
