Unless you’re living in a cave, you’ve surely seen how brands and companies are pursuing purpose. The Business Roundtable issued a statement in 2019 to encourage companies to support “a life of meaning and dignity” and that a company’s purpose should...
Customer centricity is all the rage for businesses across the world. This focus on the customer has been prompted in large part by “digital transformation” programs. Customers not only can use social media as a soapbox to rail against a poor product or...
How to tag someone on LinkedIn if their name doesn’t come up?
