by Minter Dial | May 7, 2013 | Leadership
Companies will forever continue to look for ways to make productivity gains. Consultants are brought in, new bosses plant their flags with their new big ideas, HR is called in to reduce headcount. Sound familiar? Yet, one of the biggest opportunities for...
by Minter Dial | Apr 29, 2013 | Social Media
Online influence measurement systems and schemes remain a hotly debated area. Intellectually, we understand that real influence is, of course, is a blend of off and online. Influence is also highly contextual. Influence is subdivisible into spheres of influence....
by Minter Dial | Apr 24, 2013 | Leadership
In this era of fundamental transformation, it has never been more difficult to find the right leadership mindset. As I travel around the world and work in different organizations, I see women and men trying to get to grips with the trifecta of problems: no time no...
by Minter Dial | Apr 19, 2013 | Leadership, Responsibility
These days, any self-respecting brand has to consider customer service as an integral part of the consumer experience. This is even more true if the brand is in the high value or luxury sector. Customer service is one of the great ways of humanizing a brand,...
by Minter Dial | Apr 2, 2013 | Social Media
If you want to get your message out, there is nothing like good word of mouth. But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids. {Click to Tweet!} So how, as a brand marketer, can you...