leadership | Minter Dial

Interview With David Zinger, Expert, Speaker And Author On Employee Engagement (MDE84)

by Minter Dial | Jan 7, 2014 | Minter Dialogue, Podcast

Minter Dialogue Episode #84 This interview, recorded right before the Christmas break, is with David Zinger, world renowned expert on employee engagement. David is a prolific author and blogger on the topic, and founder of the flourishing Employee Engagement Network....

Finding Your North – Branding In A Confused World

by Minter Dial | Dec 12, 2013 | Leadership

In this chaotic world, we are besieged by information and multi-channel communications. Every day there is a new digital device, platform or social network being created. And, there could be a crisis lurking behind any corporate communication, commercial launch,...

One too many – Why the simple route is the right way to go

by Minter Dial | Dec 2, 2013 | New Tech

Among the many acronyms out there being used by consultants, agencies and brand marketing teams alike is 1-to-1 or 1-to-many. Or, as my friend Brian Solis says frequently, in this digitally enhanced era, there is one-to-one-to-many. In parallel, there has...

Gotcha! Why Companies Have To Move Away From The Gotcha Marketing Mindset

by Minter Dial | Nov 25, 2013 | Leadership

It’s a tough world out there capturing new clients. Managers around the world will talk about business in warlike terms: killing the competition, grabbing market share, digging up reserves… It is no surprise that, after years of...

New school versus old school management: who is right?

by Minter Dial | Nov 20, 2013 | Leadership

If Internet has opened up many new opportunities and opened the way for Zuck-style leadership and Googlesque game rooms (see right), the competitive pressures for many senior management teams in “traditional business” seem to encourage a pavlovian return...