leadership | Minter Dial

Finding Your North – Branding In A Confused World

by Minter Dial | Dec 12, 2013 | Leadership

In this chaotic world, we are besieged by information and multi-channel communications. Every day there is a new digital device, platform or social network being created. And, there could be a crisis lurking behind any corporate communication, commercial launch,...

One too many – Why the simple route is the right way to go

by Minter Dial | Dec 2, 2013 | New Tech

Among the many acronyms out there being used by consultants, agencies and brand marketing teams alike is 1-to-1 or 1-to-many. Or, as my friend Brian Solis says frequently, in this digitally enhanced era, there is one-to-one-to-many. In parallel, there has...

Gotcha! Why Companies Have To Move Away From The Gotcha Marketing Mindset

by Minter Dial | Nov 25, 2013 | Leadership

It’s a tough world out there capturing new clients. Managers around the world will talk about business in warlike terms: killing the competition, grabbing market share, digging up reserves… It is no surprise that, after years of...

New school versus old school management: who is right?

by Minter Dial | Nov 20, 2013 | Leadership

If Internet has opened up many new opportunities and opened the way for Zuck-style leadership and Googlesque game rooms (see right), the competitive pressures for many senior management teams in “traditional business” seem to encourage a pavlovian return...

Let’s get digital – Why the human finger points to digital

by Minter Dial | Nov 4, 2013 | New Tech, Responsibility

As abstract as digital might be, there is a distinctly human component to what makes digital work. Maybe the French have it right when they kabosh the term digital, which literally means “of the finger” in French. In organizations and executive...