by Minter Dial | May 6, 2012 | Responsibility, Social Media
It is my belief that a company’s Digital IQ – the way it integrates and leverages digital technology to service the business needs – will be a key driver and competitive advantage over the next decade. A 2012 Price Waterhouse Cooper report...
by Minter Dial | May 4, 2012 | Social Media
There are now a good number of brands that have identified social media as a channel for customer service (Best Buy, Starbucks, Dell, Zappos to name a few). First, there was the automation trend. Then there was the outsourcing boom. Now there is the...
by Minter Dial | Apr 14, 2012 | Minter Dialogue, Podcast
Minter Dialogue #29 This interview is with Joe Jaffe. Joe is the author of three books, including the groundbreaker, “Life after the 30 second spot” (which, when it came out in 2005, I used to pass around to all the top executives to persuade them about...
by Minter Dial | Apr 11, 2012 | Social Media
Whose tweet is it, anyway?In December 2011, I wrote up the saga about Noah Kravitz (see the original post ”Social Media Ownership” here) and the issue of who owns your social media profile while you are working for and/or representing a company or...
by Minter Dial | Apr 4, 2012 | Leadership
What if drivers thought ahead enough not to get stuck in gridlock? What if people got out their change ahead of the toll booth while idly waiting in line? What if people respected lines (read: queues, my English friends)? What if Doctors thought that your time was...