by Minter Dial | Nov 25, 2010 | Minter Dialogue, Podcast, Social Media
An interview with Mitch Joel Mitch Joel is one of the most respected people in the digital media space in the world. He is President of Twist Image Digital Marketing & Communication, aka “Media Hacker”. With a direct pick up from his bio, this...
by Minter Dial | Nov 24, 2010 | Social Media
Boundary between the Personal and Professional worlds ever shrinking Over the last couple of weeks, something that has caught my attention is that Facebook has been at the heart of two firings on either side of the Atlantic, one in Connecticut, USA, and one in...
by Minter Dial | Nov 8, 2010 | Social Media
The window into your company is open In the mad race to become, overnight, enterprise 2.0 and web 2.0-friendly, companies are seeking to talk up their “engagement” in the new process in an attempt to lure in talent. I had a rather animated discussion...
by Minter Dial | Oct 28, 2010 | New Tech
One of the most revolutionary marketing tools to come to the surface recently is the beta launch. Essentially, a product is “pre-launched” as a beta version and, as a consequence, errors are to be anticipated and feedback is openly accepted. It is a...
by Minter Dial | Oct 23, 2010 | Branding, Marketing
Transforming your brand into a winning, learning organization This white paper, “The Brand University,” co-written with my ex-colleague and long-time friend, Eric Mellet, was published here by BrandChannel (October 2010). Alternatively, since it is rather...