As a startup or an SMB, the issues of “centralized” branding and global marketing are not even on the radar. But, as companies get bigger, the natural tendency is to centralize the global marketing function. Whether it is L’Oreal, Procter &...
There is an autosave of this post that is more recent than the version below. MDE19: Turning insights into dollars & cents Kathleen Carroll is President and Chief Branding Strategist at The Branding Clinic, which has the stated mission “to...
Despite access to so much research, not all data is collectable At Newark airport, about 10 minutes before boarding recently, I was asked to fill in a written questionnaire. The woman who recruited me was nice enough. The ideal respondent had to speak...