by Minter Dial | Nov 24, 2024 | Health, Leadership, Marketing, Minter Dialogue
Minter Dialogue with Maria Garrido In this episode, I had the pleasure of welcoming back Maria Garrido, a dynamic executive who juggles multiple roles with grace and enthusiasm. Maria describes herself as a “hyperactive queenager,” a term she embraces as...
by Minter Dial | Nov 2, 2012 | Marketing
As a startup or an SMB, the issues of “centralized” branding and global marketing are not even on the radar. But, as companies get bigger, the natural tendency is to centralize the global marketing function. Whether it is L’Oreal, Procter &...
by Minter Dial | Jan 9, 2012 | Minter Dialogue, Podcast
There is an autosave of this post that is more recent than the version below. MDE19: Turning insights into dollars & cents Kathleen Carroll is President and Chief Branding Strategist at The Branding Clinic, which has the stated mission “to...
by Minter Dial | Oct 12, 2011 | Marketing
Despite access to so much research, not all data is collectable At Newark airport, about 10 minutes before boarding recently, I was asked to fill in a written questionnaire. The woman who recruited me was nice enough. The ideal respondent had to speak...
