by Minter Dial | Mar 12, 2017 | Minter Dialogue, Podcast
Minter Dialogue with Cheryl Hodgson Cheryl Hodgson is General Counsel to companies in the music industry, digital media, and publishing, providing global brand strategy and trademark protection. Author and speaker, Cheryl is also founder of BrandAide, providing and...
by Minter Dial | Feb 9, 2017 | Marketing
If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways to help galvanise an...
by Minter Dial | Feb 1, 2017 | Branding
I often like to check out and juxtapose ads from the same industry. For this post, I wanted to look at two banking adverts: from HSBC and NatWest, both of which are headquartered in London. HSBC – Differing points of view I’ve long admired the HSBC...
by Minter Dial | Jan 29, 2017 | Minter Dialogue, Podcast, Social Media
Minter Dialogue with Rod Banner Internet pioneer, Rod Banner founded and built Banner Corp into the largest B2B agency in Europe before selling it to WPP. A man of great renown and influence in the UK, Rod is a fellow Tech London Advocate, agent of change at 3LA...
by Minter Dial | Jan 24, 2017 | Marketing
As part of your new year’s resolutions (remember that far back?), did you make a commitment to go the gym more often in 2017? On one of my first sorties this year, I got back on the Cybex stationary bicycle at my sports club. And, like the security announcements...
![The Customer Journey – How [Not] To Create The Customer Experience at the new Eurostar Lounge in Gare Du Nord](https://www.minterdial.com/wp-content/uploads/2018/03/Eurostar-at-Paris-Gare-du-Nord-640x480.jpg)
