by Minter Dial | May 12, 2015 | Social Media
Have you ever considered changing the URL domain name of an existing site? In other words, keeping all the content (and structure) the same, you want the root name of the site to be different. At the end of last year, I decided to switch my website domain name from...
by Minter Dial | May 2, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #144 This interview is with the ebullient and passionate Caleb Storkey, who owns and runs Storkey Media, an integrated marketing agency. In this conversation, Caleb and I talk about the challenges that small and big companies face in driving a...
by Minter Dial | Mar 31, 2015 | Marketing
If I asked you to think of companies that are proud of their “innovation” reputation, who comes to mind? Probably quite a few companies. Chances are that they boast about their renowned product prowess as well as the excellent career paths...
by Minter Dial | Mar 10, 2015 | Marketing
If there is one trend that seems to stand out above the rest this year, it is the real opportunity, if not the urgent need, to personalize marketing efforts. There are four incredibly potent reasons for this: It’s what your Customer wants. The socially connected...
by Minter Dial | Mar 3, 2015 | Leadership, Marketing
Over the last few years, we have seen emerge new jobs and titles — such as the Chief Digital Officer, Chief Customer Officer, Chief Data Officer — with the arrival of new technologies and a renewed focus on the customer. Along the way, the title...